Image can be achieved

Image is generated by two factors: objective ones which are rationally perceived (quality and price) and subjective ones which are mostly determined by feelings. Therefore, a company is judged not only from facts, but whether the right idea can be planted in the public and potential clients. This means that image requires fame, and it is formed and influenced only by appealing to the intellect and emotions. This goes for companies just as it does for products and people. Important: “Being” and “appearing” must line up, no matter whether this involves implementing opinion-related content or an organisation’s entire orientation. The latter involves a complete brand process and establishing a clear brand identity. This includes the self-perception of all participants, appearance, and a united stance.