To be understood, you must make yourself understood

Fame and image are important prerequisites for success. And you can’t achieve them by keeping quiet. Silence is only important when we’re listening to others. For active listening bears witness to acceptance of differing opinions and democratic understanding—primarily on a political level. General silence, on the other hand, is a failure to act. And a risky one. In our fast-paced era of advanced digitalisation, the increasing power of the consumer and a growing interest from the population in social and economic correlations, neglecting the public spells suicide for a company. To be sure, professional PR work cannot guarantee a conflict-free relationship with public opinion, but doing nothing or proceeding unprofessionally are hardly promising alternatives!